曲孟男

研究方向：国际市场营销，特许经营，国际特许营销

职称：讲师

联系方式：qumengnan@cczu.edu.cn

教育背景

2010-2011 Queensland University of Technology, Master of Business, Marketing

2012-2013 Queensland University of Technology, Master of Business, Integrated Marketing Communication

2014-2019 Griffith University, University of the Sunshine Coast, PhD, International Franchising

出版著作

Critical factors for successful franchise expansion into China， The 2018 ANZIBA Conference proceedings. 2018

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect. Asia Pacific Journal of Marketing and Logistics, 2021